Team

The people behind SeidrLab.

A global team of professionals with robust practices, trusted to guide organisations through the shift from data to AI.

Managing Partner

Harry Peppitt

Founder of SeidrLab, Harry specialises in data science and AI strategy for mid-market companies. 10+ years building data systems for tech companies.
Partner

Justin Hancock

Partner at SeidrLab, Justin specialises in product design. 15+ years of global experience, he has lead product strategy at high-growth tech companies.
Partner

Craig Lewis

Partner at SeidrLab, Craig is an established entrepreneur and growth strategist. He's spent 10+ years building and scaling companies in global markets.
Partner

Patrick Higgins

Partner at SeidrLab, Pat specialises in AI engineering and software development. Former enterprise engineer with expertise in smart automation at scale.
Principal

Hayden Fabé

Principal at SeidrLab, Hayden specialises in financial modelling & strategy. 5+ years in M&A, investment banking and corporate development across APAC.
Principal

Ned Moorfield

Principal AI Consultant with 20+ years across product, strategy, and AI transformation. Co-founder of GoCatch. Former Google, Barclays Capital, and Macquarie Bank.
Principal

Lara Neich

Principal and product design leader with 10+ years across consumer mobile, AI, and enterprise software. Former Polarr, IBM Research, and Stash.
Associate

Leash Higgins

Associate Software Engineer at SeidrLab. Former retail business operator turned software and AI engineer, mentored directly by the founding team.