Team
The people behind SeidrLab.
A global team of professionals with robust practices, trusted to guide organisations through the shift from data to AI.
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Managing Partner
Harry Peppitt
Founder of SeidrLab, Harry specialises in data science and AI strategy for mid-market companies. 10+ years building data systems for tech companies.
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Partner
Justin Hancock
Partner at SeidrLab, Justin specialises in product design. 15+ years of global experience, he has lead product strategy at high-growth tech companies.
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Partner
Craig Lewis
Partner at SeidrLab, Craig is an established entrepreneur and growth strategist. He's spent 10+ years building and scaling companies in global markets.
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Partner
Patrick Higgins
Partner at SeidrLab, Pat specialises in AI engineering and software development. Former enterprise engineer with expertise in smart automation at scale.
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Principal
Hayden Fabé
Principal at SeidrLab, Hayden specialises in financial modelling & strategy. 5+ years in M&A, investment banking and corporate development across APAC.
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Principal
Ned Moorfield
Principal AI Consultant with 20+ years across product, strategy, and AI transformation. Co-founder of GoCatch. Former Google, Barclays Capital, and Macquarie Bank.
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Principal
Lara Neich
Principal and product design leader with 10+ years across consumer mobile, AI, and enterprise software. Former Polarr, IBM Research, and Stash.
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Associate
Leash Higgins
Associate Software Engineer at SeidrLab. Former retail business operator turned software and AI engineer, mentored directly by the founding team.