Impact Driven
Impact Driven
SeidrLab doesn't bolt on tools.
We build tech-enabled businesses where strategy, culture, and computing compound impact.
Our Approach
Our Approach
Technology should amplify human capability and endure beyond the hype cycle.
Our Compass OS™ framework takes companies from vision to execution with clarity and discipline.
Technology should amplify human capability and endure beyond the hype cycle.
Our Compass OS™ framework takes companies from vision to execution with clarity and discipline.
Technology should amplify human capability and endure beyond the hype cycle.
Our Compass OS™ framework takes companies from vision to execution with clarity and discipline.
What We Value
How we engage
How we engage
How we engage
Strategy before technology
Strategy before optimisation
Strategy before optimisation
AI must serve the business vision.
Tech must serve the business vision.
Tech must serve the business vision.
Collaborative Transformation
Collaborative Transformation
Change is a team sport.
Change is a team sport.
Responsible Innovation
Responsible Innovation
Responsible Innovation
Move fast, but with ethics, security, and governance.
Move fast, but with ethics, security, and governance.
Clarity Over Complexity
Clarity Over Complexity
No jargon, just measurable outcomes.
No jargon, just measurable outcomes.
Augmentation first
Augmentation first
Technology should empower people.
Technology should empower people.
Sustainable Impact
Sustainable Impact
Build capabilities that last beyond the hype cycle.
Build capabilities that last beyond the hype cycle.
Humble Beginnings
We chose Seidr (SAY-der) because it means wisdom and foresight in Old Norse (early Scandinavians). Historically, it was about guiding leaders through uncertainty. Today, it’s a nice reminder of the qualities required for AI transformation: clarity, vision, and trusted guidance at moments of change.
We chose Seidr (SAY-der) because it means wisdom and foresight in Old Norse (early Scandinavians). Historically, it was about guiding leaders through uncertainty. Today, it’s a nice reminder of the qualities required for AI transformation: clarity, vision, and trusted guidance at moments of change.
Harry Peppitt founded SeidrLab in 2020, after a decade of freelancing in data science across Australia, Europe and the US.
Those early projects evolved into frameworks built to tackle real business challenges, not just technical ones. SeidrLab has since grown into a global team of professionals with robust practices, expanding the work from a one-person consultancy into a company trusted to guide organisations through the shift from data to AI and emerging technologies, and from experiments to full-scale transformation.
Our Team
Our team brings expertise across Data Science, AI Engineering, Product Management, Sales, Marketing, Finance, and Operations.
Our Team
Our team brings expertise across Data Science, AI Engineering, Product Management, Sales, Marketing, Finance, and Operations.
Our Team
Our team brings expertise across Data Science, AI Engineering, Product Management, Sales, Marketing, Finance, and Operations.
Our Team
