Ned Moorfield

Ned is a technology executive with 20+ years of experience across product, strategy, and AI transformation, having held senior product roles at global institutions including Google, Barclays Capital, Macquarie Bank, AMP Capital, Eventbrite, and Immutable. He also co-founded GoCatch, scaling it into a VC-backed national ride-sharing business that competed directly with Uber across the Australian market and completed over $30M in bookings.

Ned now works with enterprise and SMB clients including Pet Circle, Yalumba owner Hill Smith Family Estates, Qube, Wesfarmers, CSIRO, NSW Government, and ResMed to define and execute their AI strategies. His engagements span board and executive level AI strategy development, hands-on workforce training and workshops, proof of concept builds, and end-to-end automation implementation.

With a background in engineering, Ned is equally comfortable presenting to a board as he is rolling up his sleeves to build. This rare combination of strategic credibility and technical depth makes him a trusted partner for organisations navigating real AI transformation rather than just talking about it.