Services
AI advisory and transformation.
Three engagement types built for C-suite leaders at scaling businesses. Senior Partners on every project. Start with a four-week roadmap or scope a longer engagement.
What we do
What does SeidrLab do?
SeidrLab is a boutique AI advisory and transformation consultancy for scaling businesses with 30 to 400 employees. We help C-suite leaders prioritise where AI fits, build the first projects that prove value, and govern the rollout responsibly. We are a consulting firm, not a tech vendor, which means our recommendations are vendor-agnostic and our incentive is to be right, not to sell software. Engagements start at a four-week AI Transformation Roadmap, with longer consulting and training engagements scoped against the roadmap.
Four ways to work with us
Four ways to work with us
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01
AI Transformation Roadmap
Four-to-five weeks. Fixed fee.
A productised diagnostic for C-suite leaders who need a defensible AI strategy fast. We assess your data, processes, and team, then deliver a board-ready roadmap with prioritised projects, costs, and decision gates. Vendor-agnostic. Owned by you.
Learn more about AI Transformation Roadmap -
02
AI Consulting
Advisory, Sprint, or Embedded. Scoped from your roadmap.
Senior Partners working alongside your leadership team to make AI decisions and build the first systems. Three modes: ongoing Advisory retainer, fixed-scope Sprint build, or fractional Embedded leadership. Same team across all three. No juniors, no bait-and-switch, no slide-only engagements.
Learn more about AI Consulting -
03
AI Operating Layer
Skills, agents, and automations. Phased per-function rollout.
Install an operations-wide AI layer of skills, agents, and automations across every team. Built on the layered operating model we run on ourselves, vendor-neutral and ported to whichever AI platform you already use.
Learn more about AI Operating Layer -
04
Bespoke AI Training
Top-down, vertically and horizontally scoped to your business.
A scoped programme that builds working AI capability from the top down. Vertically across leadership, function heads, and team. Horizontally across the functions and individuals that matter most. Paced to your business's AI Grading.
Learn more about Bespoke AI Training
The right starting point
Where most engagements start
Almost every SeidrLab engagement starts with the AI Transformation Roadmap. There is a reason for that.
Most organisations we speak to know AI matters. They do not know which use cases will actually return value at their scale, which will burn six months and quietly fail, and which require a data foundation that is not in place yet. The roadmap answers all three questions in four weeks for a fixed fee. It gives the board a defensible decision, and it gives the leadership team a sequence that builds the organisation's own capability rather than creating dependency on us.
After the roadmap, the next step depends on the recommendation. A tactical first use case becomes a Sprint. Ongoing strategic guidance becomes an Advisory retainer. A multi-quarter program with a need for senior leadership inside the business becomes an Embedded engagement. Some clients move through all three. Some take the roadmap, implement internally, and come back later. Both are fine.
If you already know what you need, skip the roadmap and book a discovery call. We will tell you on the call whether a roadmap is genuinely needed or whether you are ready to scope direct execution.
The honest comparison
How we compare to the alternatives
We are not for everyone. The fastest way to know whether SeidrLab is the right fit is to look at the alternatives honestly.
| Big 4 consulting | Boutique AI consultancy | In-house AI lead | SeidrLab | |
|---|---|---|---|---|
| Team on the work | Junior consultants managed by Partners | Variable | One person's perspective | Senior Partners doing the work |
| Time to first output | 6-12 months | 8-12 weeks scoping | 3-6 months to hire and onboard | 4 weeks (AI Transformation Roadmap) |
| Strategy and implementation | Separate teams, separate fees | Often strategy-only | Limited to one person's skill set | Same team accountable for both |
| Typical entry cost | $200K and up | $30K-$80K scoping | $200K+ salary plus benefits | Fixed fee, scoped to the engagement |
| Best for | Enterprise procurement, audit, compliance | Niche domain depth | Long-horizon internal capability build | Scaling businesses moving fast with senior expertise |
Proof
Selected work
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advisory 2 yearsHow a PE-owned SaaS company built a governance model that lets a software business ship AI without exposing itself to regulatory or reputational risk
Read the case study -
advisory 1 yearHow a premium wellness and hospitality business built an investor-ready operating model and AI roadmap for international expansion
Read the case study -
embedded 2.5 yearsHow a US-based philanthropic and investment organisation automated a month-long quarterly process and fixed a CRM that couldn't be trusted
Read the case study
Who we are
Meet the Partners
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Managing Partner
Harry Peppitt
Founder of SeidrLab, Harry specialises in data science and AI strategy for mid-market companies. 10+ years building data systems for tech companies.
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Partner
Justin Hancock
Partner at SeidrLab, Justin specialises in product design. 15+ years of global experience, he has lead product strategy at high-growth tech companies.
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Partner
Craig Lewis
Partner at SeidrLab, Craig is an established entrepreneur and growth strategist. He's spent 10+ years building and scaling companies in global markets.
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Partner
Patrick Higgins
Partner at SeidrLab, Pat specialises in AI engineering and software development. Former enterprise engineer with expertise in smart automation at scale.
Four named Partners and a small bench of senior practitioners. Fifty-plus combined years across strategy, product, engineering, and finance. No juniors, no offshore teams. You know who is on your engagement before the contract is signed.
FAQ
Frequently asked questions
What does SeidrLab actually do?
SeidrLab is an AI advisory and transformation consultancy. We help C-suite leaders at scaling businesses prioritise AI investments, build the first systems that prove value, and govern the rollout responsibly. We are a consulting firm, not a tech vendor or a dev shop. Our recommendations are vendor-agnostic, and our entry product is a four-week AI Transformation Roadmap that ends with a board-ready document.
How much does SeidrLab cost?
The AI Transformation Roadmap is a fixed fee of $35,000 AUD plus GST for a four-to-five week engagement, typically four. AI Consulting and Bespoke AI Training engagements are scoped against your situation and quoted as a fixed fee before signing. The fastest way to get a realistic number is a 30-minute discovery call.
Where is SeidrLab based and where do you work?
SeidrLab is headquartered in Australia, which is our primary market. We also have a presence and historical clients across Europe, the United Kingdom, and the United States. On-site workshops, board presentations, and kick-off sessions are run where the client wants them.
How long does it take to get started?
Typical time from first contact to the start of an engagement is two to three weeks. The discovery call takes 30 minutes. A proposal review call is booked five to seven days later. Once the SOW is signed, kick-off is scheduled within a week.
What industries do you work with?
We work with any business that has an engaged leadership team ready to take on AI. We generally focus on industry associations, professional services firms (legal, accounting, engineering, project management consulting), private equity and M&A advisory firms, media technology, real estate, and select industrial mid-market.
Will I work with senior people or junior consultants?
Senior Partners. The four named Partners and a small bench of senior practitioners. No juniors learning on your engagement. No bait-and-switch where the Partners pitch the work and a junior team delivers it.
Do you build the systems you recommend?
Yes, where it makes sense. The Sprint and Embedded modes of AI Consulting are how we build. We do not insist on building everything ourselves: many clients use the AI Transformation Roadmap to align an internal team or evaluate external vendors. We are vendor-agnostic, and our incentive is to be right about what to build, not to maximise our scope.
What is the difference between Advisory, Sprint, and Embedded?
Advisory is a retainer for ongoing strategic guidance: an agreed allocation of hours each month with Senior Partners plus async support. Sprint is a fixed-scope build of a defined AI use case, typically four-to-twelve weeks. Embedded is a fractional leadership engagement where a Senior Partner sits inside your team for three-to-twelve months as fractional cover for any C-suite role, drawing on Partners and specialists across the team. All three are scoped from the same roadmap document.
The right place to start is a 30-minute call.
We will talk through your situation, suggest the right entry point (roadmap, consulting, or training), and tell you honestly if SeidrLab is not the right fit. No deck, no pitch.