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Speaking

Keynotes, webinars, conferences, panels.

Practical AI talks for boards, leadership teams, and industry events. We've presented to audiences across the UK, Portugal, the Netherlands, and Australia, and to the organisations whose AI rollouts we run.

What we speak on

AI talks built around what we actually do

SeidrLab is an AI advisory and transformation consultancy running AI Transformation Roadmaps for mid-market operators, embedding engineering teams into in-flight builds, and delivering sprint-based product work in compliance-heavy industries. We speak about the work we are actually doing, not a theory of AI we read on the internet.

The talks are designed for boards, leadership teams, and industry events that want a clear picture of how AI shows up inside a real business: what changes, what does not, and what an operating model built around AI looks like in practice.

Every engagement starts with a 30-minute briefing call. We tailor the angle, examples, and depth to the audience. The list below is the starting menu; we build the right shape from the brief.

Topics

Talks we are running this year.

  • AI transformation for established businesses

    What changes when a 30-to-400 person business moves from ad-hoc AI to a planned rollout, and the patterns that separate the organisations that get value from the seats from the ones that don't.

  • The AI operating layer: skills, agents, automations

    How to set up an operations-wide AI layer across the business, not just ChatGPT licences across the team. Drawn from the model we run on ourselves and have built for clients in production.

  • From AI pilots to AI in production

    Why most AI pilots stall, what an operating layer looks like underneath them, and the small first step that lets a leadership team see the pattern working on real data inside a few weeks.

  • Human-centred AI: augment, replace, or stay human

    A framework for deciding, at each stage of a business lifecycle, what AI should do on its own, what AI should assist a human with, and what must remain human. Practical, not philosophical.

  • Vendor-agnostic AI strategy

    How to evaluate Claude, OpenAI, Google Vertex, and Microsoft Copilot without being captured by any of them. What to standardise on, and what to keep portable so the underlying model stays a commodity.

  • Building an AI-native services business

    An internal case study: how SeidrLab runs SeidrLab with AI. 50+ AI skills, every meeting captured, AI wired into CRM, project tracker, and document store, with the agent layer in build.

Formats

Formats we deliver

Four shapes, each with its own prep rhythm. We will recommend the one that fits your event after the briefing call.

  • Format 01

    Keynote

    Duration
    30–60 minutes
    Audience
    Conference plenary, leadership offsite, board day
    Prep
    Tailored to the audience and event theme. Pre-event briefing call with the organiser.

  • Format 02

    Conference talk

    Duration
    20–45 minutes
    Audience
    Industry conferences, professional associations, programmed tracks
    Prep
    Tailored to the track theme. Slides and notes shared in advance to the programme committee.

  • Format 03

    Webinar / fireside

    Duration
    30–60 minutes
    Audience
    Virtual audiences, customer events, industry-association sessions
    Prep
    Run live or pre-recorded. Q&A included. We send the post-event recording back as MP4 plus a written highlight summary if useful.

  • Format 04

    Panel

    Duration
    45–75 minutes
    Audience
    Conference panels, leadership roundtables, in-house briefings
    Prep
    Pre-call with the moderator to align on questions and points of view. Happy to co-present alongside your executives or fellow panellists.

Speakers

Who's on the stage

Two founding Partners. Senior practitioners. Both speak on AI transformation and practical AI implementation.

Past audiences

Audiences across the UK, Portugal, the Netherlands, and Australia

Justin has spoken at marketing and technology conferences in the UK, Portugal, the Netherlands, and Australia. Harry's background spans data and AI work for WeTransfer, Emerson Collective, The Iconic, and APRA AMCOS, the same kinds of organisations that turn up in the audience for our talks.

SeidrLab Partners present to in-house leadership teams, industry associations, conference programmes, and private-equity portfolio briefings. We come with a point of view shaped by the actual engagements we are running, not a deck recycled from last year.

Fit

Who this is for

  • Conference organisers programming an AI or technology track
  • In-house comms or strategy teams running a leadership offsite or all-hands
  • Industry associations running a webinar series for their members
  • Private-equity and venture firms hosting portfolio briefings
  • Universities and executive-education programmes

FAQ

Frequently asked questions

Do SeidrLab Partners do keynotes, webinars, and panels?

Yes. Harry Peppitt (Managing Partner) and Justin Hancock (Partner) speak regularly on AI transformation, AI operating layers, and the practical patterns that separate AI pilots from AI in production. We deliver keynotes, conference talks, webinars, firesides, and panel appearances. We co-present with client executives or fellow panellists when it fits the format.

What topics do you speak on?

AI transformation for established businesses, the AI operating layer (skills, agents, automations), getting AI from pilot to production, human-centred AI, vendor-agnostic AI strategy across Claude / OpenAI / Google / Microsoft, and an internal case study on running an AI-native services business. Topics are tailored to the audience. We send a shortlist of angles after the briefing call.

Will the talk be tailored to our audience?

Yes. We do not deliver canned keynotes. Every engagement starts with a 30-minute briefing call to understand the audience (sector, seniority, AI maturity), the event theme, and the outcome you want them to leave with. The talk is built against that brief. For technical audiences we go deeper on architecture and trade-offs; for board and leadership audiences we focus on capital allocation and operating-model implications.

Do you co-present or sit on panels with our executives?

Often, and we prefer it. A co-presented talk where a SeidrLab Partner sets the operating-model frame and your executive grounds it in the business's actual situation is the most useful shape for a leadership audience. Same for panels: we are happy to share the stage, prep the moderator with our points of view in advance, and play whichever role suits the format.

What's the typical fee?

Speaking fees vary by format, audience size, location, and prep load. Conference keynotes and corporate engagements are quoted on a per-event basis. Webinars and industry-association sessions for partners and existing clients are often delivered at cost or free in exchange for a quality audience and a recording we can re-use. The fastest way to get a number is to send the date, the audience, and the format.

How far in advance should we book?

Six-to-twelve weeks is comfortable. We can run a focused 30–60 minute talk on shorter notice: three weeks is workable, one week is doable for a topic close to what we have already presented. For a tailored keynote at a flagship event we recommend twelve weeks plus.

Are you available internationally?

Yes. SeidrLab is headquartered in Sydney with active reach across Europe and the United Kingdom. Justin has spoken at marketing and technology conferences in the UK, Portugal, the Netherlands, and Australia. We are happy to deliver virtually anywhere with reliable broadband, and in person when the event warrants the travel.

Can the session be recorded and re-used?

Yes. Recordings, transcripts, and post-event highlight reels are agreed in advance and licensed to the organiser for re-use across the channels we agree. We do not retain rights to your audience's questions or commentary. For webinars and firesides we usually deliver the MP4 plus a written summary the organiser can publish without further sign-off.

Tell us the audience, the date, and the format.

Send a quick brief and we'll come back inside 24 hours with the shape we'd suggest for the talk, the speaker who's the right fit, and a number. No long form to fill in.

Book a 30-minute briefing call (opens in new tab)