Lara Neich

Lara is a Principal at SeidrLab and a product design leader with over 10 years of experience across consumer mobile, AI, and enterprise software. She has led product initiatives from 0 to 1 through growth for brands including Polarr, IBM Research, and Stash, shaping products that users trust with their livelihoods, their craft, and their sense of identity. Her work spans organisations of varying scale and maturity, delivering design leadership across strategy, craft, and execution.

Lara focuses on producing clarity inside ambiguous, high-stakes product problems, most often where AI is reshaping how a product solves customer needs. Her expertise lies in interrogating the reasoning behind a brief, building from testable user pain, and turning complex problem spaces into artifacts that users, teams, and executives can act on. With a background spanning consumer brands, creator communities, photo and video editors, AI tooling, and developer platforms, she brings a broad perspective across product ecosystems and user contexts.

As a Principal at SeidrLab, Lara blends deep design craft with strategic interrogation to help teams build AI products grounded in real user stakes and clear business outcomes.