Harry Peppitt
Managing Partner
Harry is the founder of SeidrLab with over 15 years of specialised experience in data science consulting across ecommerce, SaaS, and venture capital/private equity sectors. He has led successful business transformation projects for major Australian and international brands including Domain.com.au, WeTransfer, and Weatherzone, developing new product strategies that drive measurable growth. His end-to-end project expertise spans organisations from WeTransfer and Emerson Collective to The Iconic and APRA AMCOS, where he has delivered comprehensive technical solutions.
Harry specialises in end-to-end technical project strategy and execution, bridging the gap between complex data science capabilities, operational teams and practical business outcomes. His extensive freelance and consulting background has given him deep expertise across diverse business models, from high-growth startups to established enterprises.
As SeidrLab's founder, Harry combines technical depth with strategic vision to help organisations unlock the transformative potential of AI while maintaining focus on human-centered implementation.
