Work
Case studies
Real engagements, real outcomes. Each case study maps the problem, the build, and what changed.
Featured
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embedded 6 weeksHow a B2B manufacturing marketplace put 100 qualified companies into HubSpot every day with a production AI agent
How SeidrLab built and deployed a production agentic AI system for a B2B manufacturing marketplace, loading 100 qualified companies daily into HubSpot and saving 45-60 minutes per rep per day.
- 100 companies/day loaded into HubSpot
- 45–60 min/day per rep recovered
- Production deployed on Vertex AI Agent Engine
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advisory 4 weeksHow a mid-market industry peak body and its compliance arm got a board-ready AI roadmap, a governance foundation, and 200+ hours per year back in four weeks
How SeidrLab mapped 14 AI and automation projects across a health industry peak body and its compliance arm, delivered a governance framework, and unlocked 200+ hours per year in four weeks.
- 14 projects across two related entities
- 200+ hrs/yr unlocked in the quick-win tier
- 3 owned deliverables: roadmap, governance framework, board presentation
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advisory 4 weeksHow a project management and town planning consultancy got a board-ready AI roadmap and the data foundation to act on it in four weeks
How SeidrLab mapped 16 AI projects for a project management and town planning consultancy, identified the data consolidation prerequisite blocking Copilot, and delivered a funded roadmap in four weeks.
- 16 projects across 4 priority tiers
- 5–10 hrs/week unlocked for the full team once foundation is complete
- 3 owned deliverables: roadmap, governance analysis, board presentation
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sprint 4 weeksHow a commercial real estate agency put 25 enriched leads in Salesforce every morning
How SeidrLab built an automated lease expiry prospecting system for a commercial real estate agency, delivering 25 qualified leads daily and saving 2 hours per team member.
- 25 enriched leads/day
- 2 hrs/day saved per team member
- 12–24 month timing windows applied automatically
All Case Studies
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advisory 2 yearsHow a PE-owned SaaS company built a governance model that lets a software business ship AI without exposing itself to regulatory or reputational risk
How SeidrLab designed a three-tier AI governance framework for a PE-owned SaaS company that enabled responsible, commercially aligned AI deployment at scale.
- 3-tier governance framework: Oversight Committee, Cyber Risks Board, AI Working Group
- Replicable across a large SaaS portfolio
- Both internal and customer-facing AI shipped
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advisory 1 yearHow a premium wellness and hospitality business built an investor-ready operating model and AI roadmap for international expansion
A premium wellness club partnered with SeidrLab to automate operations, rebuild financial models for investors, and create a prioritised AI roadmap for international growth.
- Financial models rebuilt from scratch for investor readiness
- AI audit conducted across all business areas
- CRM implemented for real estate arm with automated lead management
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embedded 2.5 yearsHow a US-based philanthropic and investment organisation automated a month-long quarterly process and fixed a CRM that couldn't be trusted
How SeidrLab modernised data operations across both divisions of a US-based philanthropic and investment organisation, cutting a month-long quarterly cycle and delivering a clean, trustworthy CRM.
- 2 business units modernised in a single engagement
- Quarterly portfolio cycle cut from 1+ month to automated
- CRM deduplicated, restructured, and sustainable
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embedded 2 yearsHow a mid-market music rights organisation delivered a fully operational Dynamics 365 marketing capability and achieved long-term self-sufficiency
A mid-market music rights organisation partnered with SeidrLab to lead the marketing module of a full Dynamics 365 migration, delivering automated analytics and transferring capability internally.
- Full Dynamics 365 migration: Finance, Customer Service, Sales, and Marketing
- ELT pipelines and automated reporting built post-launch
- Marketing reporting built from zero to real-time daily dashboards
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advisory OngoingHow a mid-market industry peak body escaped vendor lock-in and built a clear path to modern, AI-ready infrastructure
A mid-market consumer health peak body worked with SeidrLab to replace a failing legacy system with a modular architecture and AI strategy, reclaiming employee capacity for strategic work.
- Legacy all-in-one system replaced with modular architecture
- CRM established as central source of truth with integration layer
- Up to 1 week/month of manual data workarounds eliminated
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embedded 1 yearHow a global consumer creative software platform launched data-informed creative experiences and unified its product analytics in under six months
A global creative software platform partnered with SeidrLab to build a Web3 platform and unified analytics foundation, enabling ML-powered creative experiences in under 6 months.
- Web3 platform delivered in under 6 months
- ML-powered recommendations tailored to individual creative users
- POC tested with 200-300 targeted creatives
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embedded 4 years (3 years embedded + 1 year advisory)How a commercial weather data and forecasting business gained full visibility into a 3.5M-user consumer business over four years
How SeidrLab partnered with a commercial weather data and forecasting business for four years to build the analytics infrastructure that gave leadership clear sight of its B2C product.
- 3.5M+ MAUs tracked at peak
- iOS, Android, and Web covered from a single model
- Xero-integrated automated financial reporting